Interview with CEO, Margot Micallef and President and COO, Jamie Fay.The time for promise and a good story is over in the cannabis industry. Potential production has been replaced with actual sales, and companies are distinguishing themselves with real revenue growth and clear paths to profitability. There is certainly much to be written in the ever-evolving story of cannabis, but the best companies are executing on sales and marketing strategies to establish a presence in key legal markets while the rest of the world catches up.

To put a highlight on the value of distribution and branding, one need only look at the recent acquisition of Origin House (CSE: OH) by Cresco Labs (CSE: CL), for the price tag of about $850 million. Origin House has a well-established distribution network throughout California where Cresco is looking to establish its brand. By leveraging Origin’s existing operation, Cresco is able to accelerate its own entry into the state.

Gabriella’s Kitchen Inc. (CSE:GABY) sees the opportunity in California as well. GABY’s broad lineup of cannabis-infused products is built on its foundation as a consumer packaged goods company and its experience launching healthy food brands. GABY recently completed the acquisition of a prominent California cannabis brand distributor, Sonoma Pacific Distribution Inc. (Sonoma Pacific). The move brings growing revenues of Sonoma Pac to GABY’s coffers while adding extensive distribution capabilities for its retail brands throughout California, the world’s largest legal cannabis market.

CFN Media recently sat down with GABY Founder/CEO Margot Micallef and President/COO Jamie Fay to discuss the Sonoma Pacific acquisition and GABY’s strategy moving forward.